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Chapter 741 – On my terms!
Niu Kun was stunned when he heard what Feng Yu said. Feng Yu was angry.
“Manager Feng, what do you mean by this? I am discussing with you about this cooperation.” Niu Kun asked.
“Cooperation? This is the cooperation you are talking about? Beidacang Group does not have any products now, let along any brand awareness. Green agriculture is still not implemented. Yet, you all want to print your brand and logo in front of my brand? Do you really think I will agree?” Feng Yu asked coldly.
Feng Yu had thought the cooperation was about the crops after the harvest or the products they produced in another two months. They will change the packaging of their products and discuss the minor details then.
Feng Yu does not mind letting Beidacang Group take some advantage of him. Anyway, Beidacang Group’s brand will be famous in the future. It will be easier to do sales promotion then.
If Feng Yu could get a stake in Beidacang Group, his profits will be higher.
But Feng Yu did not expect this Niu Kun to be so shameless. They did not have anything to offer in return and want Feng Yu to market their brand for them. What adding Beidacang brand and logo in all their advertising? They dare to make such demands?
“Manager Feng, this is cooperation. Of course you must give in a little.” Niu Kun shamelessly said.
“Really? Then what can you all offer in return? Are you going to pay me the advertising fees? If you all are paying the advertising fees, we can still negotiate.”
“How much for the advertising fees? Is 1 million RMB enough?” Niu Kun showed one finger and make it sound like it’s a significant amount.
Feng Yu took glanced at him. Damn. You all paid so much for a worthless small factory, and when it comes to the essential things, you all are only willing to pay so little?
1 million? This year, CCTV advertising fees had increased again. The top advertising slot was more than 30 million RMB. Feng Yu’s companies had spent more than 100 million RMB on advertising slots alone! Even Tai Hua Processed Food Company’s advertising slots were during the off-peak hours, it also costs 6 million per year. You want to advertise with only 1 million?
“We had spent a few million on CCTV advertisement. We will share the cost equally. 4 million RMB. You all will also benefit from the marketing of our brand and must pay for it too. I will charge you 2 million for this. I will not calculate all other miscellaneous charges. Just give me 6 million, and all the packaging of all Tai Hua Processed Food Company’s products will be changed.”
“What? 6 million? Manager Feng, are you joking with me? I know CCTV advertising slots are expensive. But even if you had spent a few million for the slot, more than 6 months have passed this year. If we average the cost, it will be less than 2 million. Also, what marketing of the brand needs 2 million?!” Niu Kun shouted.
“Ok. I will charge you 2 million RMB for CCTV advertising. I can give in on this.” Feng Yu said generously. “Let’s talk about brand marketing. You all do not have any products yet and have no way to market your brand. Without our products, you all cannot do any advertising. Our products are already well known in the market and don’t you think it is a form of marketing for your brand by printing your brand name on our product’s packaging? When consumers buy our products, they will know your brand. You all do not stand to gain from this? Do you know how popular our products are? You all will be getting a huge advantage from us!”
“Wait. Manager Feng. I have already paid advertising fees. It should include all the charges for marketing. Also, when did I agree to pay you 2 million for CCTV advertising?” Niu Kun was going crazy. It was hard for him to follow Feng Yu in this negotiation. He feels he was going nowhere in this negotiation.
“That is for TV advertisements. How can it be the same as using our brand to market? Do you know what marketing using physical products? I know you don’t understand what I am talking about. You do not know how to do business at all. No wonder all the companies under the Ministry of Agriculture are doing so badly.” Feng Yu said.
Niu Kun took a few deep breaths. He looked down and criticized his work by a brat in his early twenties. In the past, he would teach this brat a lesson or just walk away. But now, he could not walk off. Beidacang Group’s development still needed Feng Yu’s help.
In Beidacang Group, Niu Kun could be replaced anytime. But Feng Yu was irreplaceable! If they fall out, then the outcome will be him losing his General Manager position and maybe even his position of Director of Longjiang’s Ministry of Agriculture bureau! Feng Yu will still remain as a big boss, and nothing will happen to him!
“Then can you tell me how you get this figure?”
“Knowledge is valuable. Why should I tell you without anything in return? I can just tell you straight. You want a brand collaboration? No problem. You want us to change the packaging? It’s fine too. Money! Pay me if not, this cooperation is off!”
“Manager Feng, our negotiation earlier is going so well, how did it turn out this way?” Niu Kun tried to change the subject.
“Ask yourself.” Feng Yu replied.
“Manager Feng, can we discuss this cooperation from the start again?”
“Sure.” Feng Yu smiles and agreed.
Niu Kun was overjoyed. When he was about to state his conditions, Feng Yu asked: “Where shall we start?”
“Let’s start with our brands’ collaboration.”
Feng Yu shook his head. “You still remember what your question was earlier?”
“What question?” Niu Kun was confused.
“The sentence before I agree to our brands’ collaboration.”
“I don’t remember what I said.”
“Let me remind you. You asked me about brand cooperation.”
“That’s right. I asked you what you think if Beidacang Group and Tai Hua Processed Food Company have brand cooperation. You said……”
Before Niu Kun could finish, Feng Yu shook his head and interrupt: “I refuse!”
Niu Kun: “……” What? Didn’t you agree earlier? We are starting this negotiation again, and if you are going to reject this cooperation, what’s the point of renegotiation?
“Manager Feng, this is not what you said earlier.” Niu Kun was panicking.
“That’s earlier, and it’s different from now. People will change.”
“Manager Feng, just tell me your conditions. If I can accept, I will surely agree. Beidacang Group’s products will also be handed over to your company to sell. You also want our products to sell well, right?” Niu Kun gave in. He had no choice. If negotiation broke down, he might even lose his job.
Feng Yu looked at Niu Kun with satisfaction. “Manager Niu. Don’t make it sound like this. We are all friends. We can still cooperate, but it must be on my terms!”
Niu Kun: “……” We can never be friends just from this sentence alone!
“Manager Feng, what do you mean by this? I am discussing with you about this cooperation.” Niu Kun asked.
“Cooperation? This is the cooperation you are talking about? Beidacang Group does not have any products now, let along any brand awareness. Green agriculture is still not implemented. Yet, you all want to print your brand and logo in front of my brand? Do you really think I will agree?” Feng Yu asked coldly.
Feng Yu had thought the cooperation was about the crops after the harvest or the products they produced in another two months. They will change the packaging of their products and discuss the minor details then.
Feng Yu does not mind letting Beidacang Group take some advantage of him. Anyway, Beidacang Group’s brand will be famous in the future. It will be easier to do sales promotion then.
If Feng Yu could get a stake in Beidacang Group, his profits will be higher.
But Feng Yu did not expect this Niu Kun to be so shameless. They did not have anything to offer in return and want Feng Yu to market their brand for them. What adding Beidacang brand and logo in all their advertising? They dare to make such demands?
“Manager Feng, this is cooperation. Of course you must give in a little.” Niu Kun shamelessly said.
“Really? Then what can you all offer in return? Are you going to pay me the advertising fees? If you all are paying the advertising fees, we can still negotiate.”
“How much for the advertising fees? Is 1 million RMB enough?” Niu Kun showed one finger and make it sound like it’s a significant amount.
Feng Yu took glanced at him. Damn. You all paid so much for a worthless small factory, and when it comes to the essential things, you all are only willing to pay so little?
1 million? This year, CCTV advertising fees had increased again. The top advertising slot was more than 30 million RMB. Feng Yu’s companies had spent more than 100 million RMB on advertising slots alone! Even Tai Hua Processed Food Company’s advertising slots were during the off-peak hours, it also costs 6 million per year. You want to advertise with only 1 million?
“We had spent a few million on CCTV advertisement. We will share the cost equally. 4 million RMB. You all will also benefit from the marketing of our brand and must pay for it too. I will charge you 2 million for this. I will not calculate all other miscellaneous charges. Just give me 6 million, and all the packaging of all Tai Hua Processed Food Company’s products will be changed.”
“What? 6 million? Manager Feng, are you joking with me? I know CCTV advertising slots are expensive. But even if you had spent a few million for the slot, more than 6 months have passed this year. If we average the cost, it will be less than 2 million. Also, what marketing of the brand needs 2 million?!” Niu Kun shouted.
“Ok. I will charge you 2 million RMB for CCTV advertising. I can give in on this.” Feng Yu said generously. “Let’s talk about brand marketing. You all do not have any products yet and have no way to market your brand. Without our products, you all cannot do any advertising. Our products are already well known in the market and don’t you think it is a form of marketing for your brand by printing your brand name on our product’s packaging? When consumers buy our products, they will know your brand. You all do not stand to gain from this? Do you know how popular our products are? You all will be getting a huge advantage from us!”
“Wait. Manager Feng. I have already paid advertising fees. It should include all the charges for marketing. Also, when did I agree to pay you 2 million for CCTV advertising?” Niu Kun was going crazy. It was hard for him to follow Feng Yu in this negotiation. He feels he was going nowhere in this negotiation.
“That is for TV advertisements. How can it be the same as using our brand to market? Do you know what marketing using physical products? I know you don’t understand what I am talking about. You do not know how to do business at all. No wonder all the companies under the Ministry of Agriculture are doing so badly.” Feng Yu said.
Niu Kun took a few deep breaths. He looked down and criticized his work by a brat in his early twenties. In the past, he would teach this brat a lesson or just walk away. But now, he could not walk off. Beidacang Group’s development still needed Feng Yu’s help.
In Beidacang Group, Niu Kun could be replaced anytime. But Feng Yu was irreplaceable! If they fall out, then the outcome will be him losing his General Manager position and maybe even his position of Director of Longjiang’s Ministry of Agriculture bureau! Feng Yu will still remain as a big boss, and nothing will happen to him!
“Then can you tell me how you get this figure?”
“Knowledge is valuable. Why should I tell you without anything in return? I can just tell you straight. You want a brand collaboration? No problem. You want us to change the packaging? It’s fine too. Money! Pay me if not, this cooperation is off!”
“Manager Feng, our negotiation earlier is going so well, how did it turn out this way?” Niu Kun tried to change the subject.
“Ask yourself.” Feng Yu replied.
“Manager Feng, can we discuss this cooperation from the start again?”
“Sure.” Feng Yu smiles and agreed.
Niu Kun was overjoyed. When he was about to state his conditions, Feng Yu asked: “Where shall we start?”
“Let’s start with our brands’ collaboration.”
Feng Yu shook his head. “You still remember what your question was earlier?”
“What question?” Niu Kun was confused.
“The sentence before I agree to our brands’ collaboration.”
“I don’t remember what I said.”
“Let me remind you. You asked me about brand cooperation.”
“That’s right. I asked you what you think if Beidacang Group and Tai Hua Processed Food Company have brand cooperation. You said……”
Before Niu Kun could finish, Feng Yu shook his head and interrupt: “I refuse!”
Niu Kun: “……” What? Didn’t you agree earlier? We are starting this negotiation again, and if you are going to reject this cooperation, what’s the point of renegotiation?
“Manager Feng, this is not what you said earlier.” Niu Kun was panicking.
“That’s earlier, and it’s different from now. People will change.”
“Manager Feng, just tell me your conditions. If I can accept, I will surely agree. Beidacang Group’s products will also be handed over to your company to sell. You also want our products to sell well, right?” Niu Kun gave in. He had no choice. If negotiation broke down, he might even lose his job.
Feng Yu looked at Niu Kun with satisfaction. “Manager Niu. Don’t make it sound like this. We are all friends. We can still cooperate, but it must be on my terms!”
Niu Kun: “……” We can never be friends just from this sentence alone!
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